02 / Integrated campaign
Victrola
Find your style.
Victrola offers turntables that span nostalgic record players and contemporary audio systems. This academic campaign reframed that range around personal style, connecting print and digital advertising, an augmented-reality product preview, and a 3D display booth. Each touchpoint invited customers to find a turntable that felt distinctly their own.
Campaign strategy / concept development
From product to personality
Early research looked at the variety in Victrola’s catalog and the aesthetic preferences around vinyl culture. Instead of promoting a single model, the campaign made the freedom to choose the central benefit.
Sketches explored how the campaign could extend across print, digital, augmented reality, and a physical display, each touchpoint helping people explore the range under one message.
DM Serif Display Italic
Find Your Style
Palette
#D99E30#0B8C8C#D9411E#F2ECCE#594032
“Find Your Style” became the campaign platform. Editorial italic type with warm neutrals and energetic accents connects Victrola’s heritage with a more contemporary shopping experience.
Advertising system / print + digital
One idea, two formats
The print advertisement uses a dramatic, product-led composition. The digital placement carries the same visual direction into a contemporary browsing experience.
Digital experience / augmented reality
See it in your space
The Figma prototype shows how shoppers could pick a turntable and preview it in their own room before buying. The flow moves from product selection to camera activation to an in-room view, turning the campaign’s focus on personal choice into a practical tool.
Physical experience / 3D display
From campaign to environment
The campaign ends with a proposed display booth modeled in Cinema 4D. It translates the campaign language into a physical space where customers can explore turntable styles and engage with the brand beyond advertising.
Find Your Style, in person.
