01 / Brand identity
Backyard Brews
Sit back. Tune in. Grab a drink.
Backyard Brews is an entertainment podcast built around casual conversation and a featured drink that changes with each episode. The identity combines the warmth of backyard gatherings with visual references to beer culture and podcasting, creating a playful and approachable brand.
Process / identity development
From sketch to system
The completed system included a logo, podcast cover artwork, stickers, a promotional flyer, and an Instagram Story template. It started on paper.
Early sketches combined visual cues from beer culture and podcasting, merging a pint glass or barrel with the form of a microphone. That became the central idea behind the identity.
In Illustrator, I developed the beer-and-microphone concept through variations in typography, color, framing, and composition, gradually moving toward a circular emblem.
The final emblem combines the strongest elements: the beer microphone, concentric framing, highlighted lettering, and wheat details. It feels playful and holds up across the campaign.
Identity system / core elements
A flexible visual language
A primary emblem, a standalone icon mark, and a one-color version give the brand a mark for every size and surface.
Display typeface
Bungee
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890
Primary colors
#F1A01F#571D0C#D76827#DB8624
Supporting neutrals
#454646#5E5F5F#FFFFFF#1C1C1B
Digital applications / podcast + social
Designed to be heard
The emblem sits on a wood-grain cover built for Spotify, and the Story template gives the hosts a repeatable format for promoting each episode.
Promotional applications / print + merchandise
Beyond the screen
The flyer pairs an oversized stacked headline with the icon mark and a Spotify code, so anyone who sees it can start listening on the spot. Stickers put the brand on laptops, coolers, and water bottles.
